Design Project: Business Objects Graphics Style Guide

Objective

The objective of this project was to create an all-inclusive guide that helped any marketing communications manager, or agency creative, to know what brand assets were available, what they look like, how to use them, and how to access them. It enabled both the creation of new assets, or, the production common assets from ready-to-use templates (e.g. data sheets, white papers, etc).

Overview

Project Type: Business Objects Graphics Style Guide

Role: Designer, and Producer

Time: 3 months

Tools: Acrobat, Illustrator, InDesign, Pen and Paper, Photoshop,

About the Guide

The graphic standards guide was designed to be both informational, and user friendly. It includes a navigable table of contents, a description of the Business Objects logo, detailed instructions on and specific examples of the correct use of our visual identity, and links to a variety of helpful files and templates. It also includes tips and cautionary notes throughout the guide to help users with their projects.

My Role

Along with designing, and producing the guide itself, I also designed, or co-designed, and produced all of the assets described in the guide. This includes the corporate logos, product logos, marketing collateral templates, and corporate stationary.